Bikewear 21-23

Speed follows ambition. When you spend a long day on your bike, you need the best companions you can get. Trust and experience are key: trust in your equipment, trust in your body to keep going, trust in yourself.

This applies whether you ride gravel, MTB or road. I design bikewear by finding the hybrid zones in clothing. Active people rarely do just one type of sport. On the one hand, there are the key looks that are highly technical and intended for specific activities, such as bibs and tricos that are designed specifically for road biking. On the other hand, to create environmentally friendly apparel, it is important to create diverse styles that focus on ergonomics and functionality. In a globally networked world, people look for individuality combined with simplicity, so the gear you wear must be multipurpose.The boundaries are disappearing — at least in terms of mindset.